Brightidea is committed to our subscribers' success and the protection of their data by ensuring that we comply with the General Data Protection Regulation (GDPR) and all privacy-related regulations. The GDPR is designed to give European Union citizens more control over their data and seeks to unify a number of privacy and security laws under one comprehensive law. The GDPR not only applies to organizations located within the EU, but expands to all companies processing the personal data of data subjects residing in the EU, regardless of the company's location (the so-called extraterritoriality principle). Violations of data processing principles under the GDPR may result in fines of up to 4% of annual worldwide turnover or €20m, whichever is the greater, not to mention reputation and brand damage.
Main elements of the regulation
The intention of the GDPR is to acknowledge the value of personal data and the agency individuals have over their own personal data. Article 5 explains the principles of the legislation:
- Data should be processed lawfully, fairly, and in a transparent manner.
- Data will be collected and used for the purposes you give to the data subject, and not beyond this. (There are some exceptions, in the case of using data for the “common good.”)
- Only collect what you need, and no more. This benefits both the data subject and your organization; there is no sense in being responsible for protecting data you don’t actually need.
- Data should be maintained for accuracy, and when it is no longer accurate or up to date, steps should be taken to rectify this or delete the data.
- Data should be kept in a form that identifies data subjects only for as long as is necessary and discards the data when it’s no longer useful.
- Data should be stored in a way that preserves its integrity and confidentiality.
Companies, or so called controllers will be held accountable for adhering these principles.
As a data processor, we are entrusted with some of our subscriber's most valuable data, which is why we have built security into every layer of the Brightidea Cloud architecture and have adapted all of our product offerings, operations, and contractual commitments to continue to comply with this regulation. The specifics of how personal data is processed, collected, stored, and deleted by product can be found in our Data Processing Addendum. In addition to our addendum, Brightidea has implemented a number of tools to help our subscribers remain GDPR compliant:
- Security protocols that are backed by certifications such as SOC2, which mirror many of the security and privacy requirements of GDPR
- Data portability and management tools that help subscribers meet the obligation to be forgotten (or right to erasure) clause by making it easy to delete personal data from Brightidea products.
- Data transfer impact assessments and consulting services with EU regulators where appropriate
- A list of all of our data sub-processors and subscription where you can stay up-to-date on changes
- Commitment to notify subscribers of any data breaches related to subscribers and users
International Data Transfers
As a company with a global customer base, Brightidea must be able to transfer and access data around the world. We understand and respect the rules for onward transfers of personal data outside of the European Economic Area and UK, and offer customers a robust international data transfer framework as a part of our Data Processing Addendum (DPA). This addendum ensures that our customers can lawfully transfer personal data to Brightidea products outside of Europe, including the recent updates coming out of the UK. In addition to the addendum, Brightidea is committed to protecting customer data privacy and rights by only responding to law enforcement requests after a comprehensive legal review. Our team publishes a Transparency Report with information about government requests for users’ data as well as government requests to remove content or suspend user accounts.
Whenever we share your data with Brightidea service providers, we remain accountable to you for how it is used by any of these organizations. We require all service providers to undergo a thorough diligence process and enter into contracts that ensure our subscribers' personal data receives adequate protection and safeguards.